3. Soy JoyApril 3, 2008
Any visitor to Japan will know that Soy Joy is no joy at all.
Nonetheless, it remains ubiquitous, not unlike the donut in Canada, or the gun in America.
Soy Joy – the rock-like treat – purports to be healthful. Made (supposedly) with soy protein, this snack contains essential minerals, vitamins, and other “benefits.” One of these benefits is that, being rock-like, it will pass quickly through your digestive system, dislodging the last Soy Joy you ate, which is likely perched, immotile, on one of your colonic folds.
Another benefit is that Soy Joy comes in a variety of flavours – from raisin to raisin. The marketing gurus at Soy Joy have cleverly created six different wrapper colours to imply a flavour change; however, unless you can differentiate Sultana raisins from Thompson seedless raisins, you are SOL.
The real merit of Soy Joy is not nutritional, but social. When you chip your tooth on your first bar, you will be forced to find a local dentist, presumably one who speaks your native language. He or she will become a new friend, likely inviting you to a picnic replete with green tea, ODEN (post coming soon), and a game of frisbee.