61. Kraft Dinner Crackers
May 1, 2009
It’s official: Kraft Dinner was not convenient enough. For modern cosmopolites, KD was just too time-consuming. Too many steps were involved. Boiling, buttering, stirring, dumping. These tasks were irksome, if not exhaustive. Luckily, the savants at Kraft came up with a solution.
Carefully tailoring their product to the Modern Age, they successfully reached out to a new niche.
No longer must one boil lousy curlicues of durum. No longer must one struggle with powdered phosphorescent cheese.
With KD Crackers, one gets the nutritional damage of the original meal at a fraction of the labour time. This is truly a marketing breakthrough.
*Thank you to the fine photographer.
